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NextAction is the next generation of co-op databases. Founded in 2002 by the people who pioneered and created the co-op industry in 1990, NextAction is now the ultimate provider of cooperative data solutions for multi-channel retailers.

Over 1,250 member multi-channel merchandisers leverage our comprehensive product-level database to accurately target consumers. Using highly individualized advertising, our members communicate with the most responsive group of continuing and future customers.

NextAction applies proprietary statistical models, data matching and processing, quality control, analytical algorithms and sophisticated technology to its award-winning relational database of 100 million households.

Our team uniquely applies multi-dimensional product data, individual purchasing data, and a relational database to multi-channel, multi-media advertising solutions. This enables our customers to master the ever-changing, highly-competitive retail environment.

Leading catalog, Internet and multi-channel retailers successfully use our next generation solutions across all forms of converging media to connect with today's mobile, sophisticated, busy consumers.

  Key Facts  
Started in 2002
Founded by pioneers of the co-op industry
Employee owned
Headquartered in Colorado with additional offices in Denver, Los Angeles, San Francisco, Atlanta, New York and Chicago
Fastest growing co-op
Most financially successful co-op
Over 1,250 members contribute data on:
4 Billion yearly transactions
100 Million households
23 Million individual product SKUs
Industry Awards
2006 Celebrate Technology Award
2006 Deloitte Technology Fast 500 Rising Star Award
2006 Ernst & Young Entrepreneur of the Year
2006 Boulder County Innovation Award
2005 Colorado Apex product of the year
2005 Direct Marketer of the year