NextAction® partners with over 1,100 retailers, catalogers and e-retailers to develop multi-channel customer acquisition and retention programs that drive their businesses.

Leading retailers contribute their customers’ complete product-level purchase transactions for over 100 million households to the NextAction cooperative database. This database includes comprehensive consumer transactional data, which tracks from whom consumers buy, when they buy, how frequently they buy, and what they buy—marketing intelligence that’s unparalleled in the industry.

This powerful insight into 4 billion yearly transactions allows our clients to get the most out of every marketing dollar. We enable them to identify valuable new customers and maximize the lifetime value of their existing customers.

NextAction’s robust behavioral data, combined with our proprietary modeling technology and decades of industry-wide experience, provides the right tools to optimize the channel, the timing, and the message to the most responsive consumers.

NextAction will help you build a roadmap to a more profitable future.